Where Passion Meets Progress

Bonobo is an amazing word. The challenge is that most people don’t know what Bonobo means. So, the job was to share this incredible word with the world in an impactful and attention-grabbing way, to give it meaning and to make people care about the amazing animals it represents – their loving nature, their genetic connection to humans and their plight.

The Bonobo Project is a 501(c)3 nonprofit organization that seeks to elevate awareness of the endangered bonobo and coordinate activities to aid in the conservation of this uniquely matriarchal and peaceful great ape.

Let's make "bonobo" = love

How, you ask? This campaign aims to take one of the most impactful phrases in the human language, “I Love You” and redefine it. Then, we presented it in a way that captures attention, creates buzz and makes people not only want to be a billboard for the cause, but be willing pay to do so.

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Where Passion Meets Progress

The Bonobo Project is a 501(c)3 nonprofit organization that seeks to elevate awareness of the endangered bonobo and coordinate activities to aid in the conservation of this uniquely matriarchal and peaceful great ape.

Let's make "bonobo" = love

EdenBatesDesign@Gmail.com

717-460-6844