Extreme Makeover: Railyard Edition
In the heart of Sacramento, ca, a plan is in motion to transform a 244-acre historic Railyards site into an innovative, mixed-use community that will breathe new life into the Capital City. The Railyards will redefine Sacramento and become the central gathering place for the region.
The challenge was to create an identity that would blend the rich, historical past of the development site with its dynamic, relevant future. The new brand spotlights the theme of connectivity, creating an authentic Sacramento experience that brings communities together, and tastefully captures the feeling of the past and what is to come.